Consumer Product Commercial / 2026 / 0:43
Viva Plus Commercial
Main Film
This project explored how a household detergent brand could feel more premium through emotional storytelling.
The commercial was shaped around a relatable family moment, using tension, warmth and a clear product solution to make the brand feel useful, familiar and trustworthy.
Challenge
Many detergent commercials focus only on cleaning power. This concept focused on something deeper: the stress and panic families experience when unexpected problems disrupt their day. The goal was to position Viva Plus as the solution that restores calm and keeps life moving.
Creative Direction
The story follows a relatable family moment involving a stained school uniform before school. Warm visual direction and realistic environments were used to create trust before introducing the product solution.
Deliverables
43-second commercial
Contest-ready submission
Portfolio project
Final Deliverables
Main Commercial (16:9)
The main Viva Plus commercial created as a complete horizontal product story.
Tools Used
Creative Framework
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