Creative Lab

Where ideas become cinematic brand stories.

I believe the final commercial is only half the story.

The creative decisions behind it are where strategy, storytelling and experimentation come together.

This is where I document selected projects, sharing the process, lessons and thinking behind every commercial I create.

How I Created a Cinematic AI Commercial for Crest Team
Client Project

How I Created a Cinematic AI Commercial for Crest Team

A complete breakdown of how I transformed a Shopify agency's services into a cinematic commercial - from audience research and storytelling to AI production, editing and sound design.

8 min read/27 min documentary
Creative DirectionCommercial StorytellingAI WorkflowShopifyBrand Film
Open Entry
Building a Cinematic Brand Film for Flux Creative Technologies
Internship Project

Building a Cinematic Brand Film for Flux Creative Technologies

A behind-the-scenes documentation of my internship project, showing how I researched the company, developed the concept, built the story and produced the final AI-assisted brand film.

9 min read/34 min documentary
Brand StrategyCreative DirectionAI ProductionStorytellingInternship
Open Entry