Creative Lab

Where ideas become cinematic brand stories.

I believe the final commercial is only half the story.

The creative decisions behind it are where strategy, storytelling and experimentation come together.

This is where I document selected projects, sharing the process, lessons and thinking behind every commercial I create.

Process Documentary

Behind the Scenes: Developing an AI Commercial for the Flux Campus Scholarship

Behind the scenes of how I developed an AI commercial for the Flux Campus Scholarship — from the original brief and creative concept to AI generation, character consistency, iteration and final editing.

9 min read/Process Documentary

Process BreakdownCreative DirectionCharacter ConsistencyAI GenerationCapCut Editing

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Client Project

Building a Cinematic Brand Film for Flux Creative Technologies

A behind-the-scenes documentation of the project, showing how I researched the company, developed the concept, built the story and produced the final AI-assisted brand film.

9 min read/34 min documentary

Brand StrategyCreative DirectionAI ProductionStorytellingClient Work

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Client Project

How I Created a Cinematic AI Commercial for Crest Team

A complete breakdown of how I transformed a Shopify agency's services into a cinematic commercial - from audience research and storytelling to AI production, editing and sound design.

8 min read/27 min documentary

Creative DirectionCommercial StorytellingAI WorkflowShopifyBrand Film

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