I believe the final commercial is only half the story.
The creative decisions behind it are where strategy, storytelling and experimentation come together.
This is where I document selected projects, sharing the process, lessons and thinking behind every commercial I create.
A complete breakdown of how I transformed a Shopify agency's services into a cinematic commercial - from audience research and storytelling to AI production, editing and sound design.
A behind-the-scenes documentation of the project, showing how I researched the company, developed the concept, built the story and produced the final AI-assisted brand film.
Behind the scenes of how I developed an AI commercial for the Flux Campus Scholarship — from the original brief and creative concept to AI generation, character consistency, iteration and final editing.